Welcome to Adam Frucci's Website!

I am an editor, writer, and performer living in Brooklyn. Below, you'll find examples of my writing and information on my improv performances. I'm on Twitter here, but I very rarely Tweet because Twitter is bad.


I founded and run Splitsider, a website about comedy, which doesn't leave me much time for writing. Formerly, I was an Associate Editor at Gizmodo and a Senior Editor at DVICE. I've also done freelance writing for various other websites and magazines. Here are some clips of my work, which is all pretty old at this point. Some of these links probably don't work, in fact! The internet has a short memory. Anyways:

-Facebook's Privacy Changes Get Scary
-Lifechanger: My Big Fat Music Collection
-Record Labels: Change or Die
-The Secret World of Private BitTorrent Trackers
-150-Inch TV in Action: It'll Melt Brains and Empty Wallets
-How Criterion Hones Its Restoration Magic for HD
-Wall-E Review: One of the Best Sci-Fi Movies in Years, Disguised as a Cartoon
-Ten Reasons We're Doomed: CES Edition
-The WGA Strike and the Death of Television
-Gizmodo's Anti-RIAA Manifesto

-SHIFT: A eulogy for physical media
-One Click Butter Cutter will improve your life tenfold
-Lofty pillow counts how often your head moves

-Because Online Videos Keep Getting Funnier and Faster

-Twitter is All That Matters at SXSW
-SXSW Tech Talk: Thousands of Photogs, Not Many Pros
-SXSW Tech Talk: How Ra Ra Riot Stays Connected

-7 Essential Steps to Surviving a Post-Layoff Existence


Here are some videos that I'm in, either as an actor or a guest.

-The Morning Routine (Britanick)
-Card Sync (Amex TV spot)
-Unboxing the 2012 Toyota Yaris (Toyota/Gizmodo web ad)
-The Dark Side of the New iPod Shuffle (Gizmodo/UCBComedy.com)
-Famous Sketches Retold (UCBComedy.com)
-Hardly Working: Flirting (CollegeHumor)
-Xbox Achievements (CollegeHumor)
-Kindle 3 (CollegeHumor)
-One-Man Windows 7 Launch Party (Gizmodo)
-Wii Xbox 360 Ad (Gizmodo)


I perform improv comedy at the Upright Citizens Brigade Theatre and elsewhere around New York City. You can see me pretty much every Saturday night at 8:30pm at UCBeast in NYC with my group Airwolf. Check the UCB Theatre website for show information and reservations.

You can get in touch with me by e-mailing salesdept [at] adamfrucci [dot] com. Thanks!